Smartpress, the premium commercial printer for creative agencies, graphic designers, nonprofits, and marketing professionals within the United States and Canada, has announced it is expanding its fleet of HP Indigo 100K and 12K digital presses. The new expansion will include the recently launched HP Indigo 120K and HP Indigo 18K digital presses which will support Smartpress’ rapidly growing business, increase capacity for its customer base, and ensure it is driving innovation forward within the printing industry.
Smartpress is diligently focused on transforming its company to meet the needs of its niche customer set while, at the same time, fostering a culture of optimization and creativity – adding the HP Indigo 120K and the HP 18K Digital Presses, will be able to do just that. By tapping into the power of these digital presses, they are providing a new standard for high-volume production and automation. Additionally, Smartpress can ensure a more efficient production floor with digital technologies that reduce human touchpoints, streamline operations, and reduce the press’s carbon footprint by 11%, supporting the company’s sustainability goals.
By acquiring the new HP Indigo 18K Digital Press, Smartpress is taking versatility, efficiency, and user-friendliness to new heights. The digital press handles the widest range of print applications ever produced and harnesses AI for an auto recovery option as well as proactive alerts to uplevel the production floor.
“We’re always evaluating the latest equipment technologies. By aligning with innovative collaborators like HP, who bring a full end-to-end solution beyond hardware and into software, we’re staying on the leading edge of print technology,” stated Jonathan Beck, Director of Print Production at Smartpress. “By installing the Indigo 120K and 18K, we are able to satisfy increased customer demand for materials such as booklets, brochures and marketing materials,“ he added.
Smartpress is delighted to continue its strategic relationship with HP, recognizing its customers’ high expectations for quality. The new HP Indigo 120K and HP Indigo 18K bring offset quality to short-run digital jobs and manage color that is consistent with its pre-existing HP Indigo fleet.
“Smartpress chose to expand our collaboration with HP for their willingness to listen and consistently improve their products. Throughout my career, I have worked directly with HP product and sales managers, software developers, ink experts, creative directors, marketing folks and service teams ranging from field techs to engineers, all in a combined effort to solve problems. Their technology is the best in the industry and HP is a 
company that genuinely wants to improve products and help their customers grow business through constantly evolving technologies,” remarked Beck.
“We’re committed to unlocking profitable and sustainable growth for our customers. As the commercial printing sector tackles significant competitive transformation, the need for presses and solutions that help printers enrich their offering and sustainably grow their business is critical. This is why we are delighted Smartpress has chosen to expand its HP Indigo fleet with our newly announced HP Indigo 120K and HP Indigo 18K,” added Chris Carson, AMS HP Industrial Commercial Director of Sales. ”
Committed to environmental protection and stewardship, Smartpress is a carbon neutral company leading the print industry in sustainable business practices and minimizing impact. The premium commercial printer actively seeks sustainable partners aligned with its environmental commitments.
The installation of the HP Indigo 120K and HP Indigo 18K will take place during the summer of 2024, following drupa. For more information about HP at drupa 2024, please visit HP Industrial’s Official social media hub via LinkedIn HP Digital Print, and see HP innovation for yourself at drupa 2024 in Hall 17.
To learn more about Smartpress, please visit: https://smartpress.com/
