Lidya Group has all the technologies in the digital printing sector in its product family with Xerox, Epson, Efi, Sutec, Kongsberg digital printing machines. Recently prominent models from all the brands it represents attract great interest. The Efi H30 model, which was launched in the world and in our country last year and is in demand in the market, technically provides increases in speed and production capacity, while the investment cost is much more affordable. Epson V7000, which was also introduced to the market in the recent period, is a model that has no competitors in the world, and it can print on hard surfaces and flexible materials in a wide colour gamut of 10 colours. Xerox’s Versant 4100 and 280 models are met with great interest in the market. Xerox Iridesse model, which has a colour gamut of 9 colours with fluorescent pink, attracts attention with fluorescent pink after white, gold, silver, lacquer and spot colours. At Sutec, a significant increase is observed in the sales of 3×2 metre flatbed models with the latest technology print head. In addition, Sutec’s product range on the textile side has expanded with the new model DTF 3200 and installations in the sector continue. With the Kongsberg investment last year, solutions were started to be produced on the digital finisher side. In the digital printing machinery sector, Lidya Group continues to provide end-to-end key solution machine park installations to companies of all sectors and sizes. It continues to enable its customers to increase their profit margins by increasing the quality of the current standard works, differentiating them from the competition and enabling the production of specific works.
The first and only Digital Experience and Training Base in the EMEA region achieves success
Lidya Group, which has achieved many firsts in its sector since its foundation, achieved another first in May last year and brought the Lidya Group Digital Experience and Training Base, the first and only one in Turkey and the EMEA (Europe, Middle East and Africa) region, to our country. In this centre, digital printing machines represented in different technologies are tested in different applications. When Lidya Group’s customers or sector representatives visited the facility, they are welcomed by Lidya’s expert technical teams and, depending on the type of media they will use, they can test from 4 colours to 10 colours in toner-based, water-based, pigment, UV technologies and see the optimum solutions. In the future, it is aimed to provide certain trainings to the operators of the investing enterprises and to ensure that the machines they have invested in are used under optimum conditions by planning to certify the teams.
In 19 years, it has provided nearly USD 120 million in project financing
Lidya Group, one of the first institutions in our country and in its sector to provide “project financing”, has pioneered and continues to drive the growth of the market in the digital printing sector by providing nearly USD 120 million in project financing to its customers in the past 19 years. While Lidya considers its customers as business partners, it has supported and continues to support them as much as possible. While providing project financing, Lidya assesses the ability of its customers to carry on business. When a customer plans an investment, Lidya analyses and informs the customer in advance about the effects of this investment on its income, productivity, turnover and profitability.
The sector continues to grow as digitalisation and personalisation accelerate
While the printing sector is around 800 billion dollars in the world, it is estimated to be close to 9 billion dollars in our country. With the acceleration of digitalisation and personalisation, a significant growth is expected in the market in the next 10 years. Thanks to digital printing machines, “personalised and individualised” consumption is supported and solutions are offered for every taste and every need. To summarise, most of the time, a high amount of financing paid for a purchased product is given to the ” emotion” of the product. “Emotion” is the result of human beings’ behaviours such as feeling better and looking better to the other side. Because people are not only after their physical needs, but also after their spiritual and emotional needs. If we evaluate the sector as a result, our country will continue to have a serious potential and opportunities on a global scale with its many positive values such as knowledge, experience, trained human resources, technological machinery park in the printing sector.
