Trends in fashion are ever-evolving and unpredictable. For those companies working on the manufacturing side of these dynamic sectors, being at the forefront of the evolution and able to keep up with the rapid changes is key. Among others, dye sublimation printing technology has grown to become a must-have manufacturing tool when producing fashion. Why? Arguably, it enables users to achieve top quality with vibrant, consistent colours. It’s productive, efficient, cost-effective, easy to handle, and sustainable. To sum it up in one phrase, it ticks all the boxes.
Digital sublimation printing is at the core of Italian company, Quicksilver. Specialised in manufacturing digital printed fabrics and garments for different textile market segments, the company has leveraged cutting-edge sublimation printing solutions to diversify and strengthen its production and achieve a leading market position. Quicksilver seamlessly moved from screen print transfer to inkjet transfer printing thanks to the extensive range of Mimaki technologies on offer. The company has now successfully built a healthy business, working side by side with fashion laboratories serving high-end fashion brands, as well as with premium sportswear brands. More recently, the company was faced with an increasingly competitive global market and all the changes and disruptions caused by COVID-19. To overcome the challenges, Quicksilver opted for a Mimaki Tiger-1800B MkIII, a cutting-edge industrial printer that brought in higher speeds, higher productivity, and unmatched quality, enabling the company to explore new opportunities and take the business to the next level.
