FESPA Global Print Expo
2019, which took place 14 to 17 May 2019, delivered an insightful and
interactive array of event features, providing visitors to the exhibition with
the opportunity to discover new possibilities for their businesses through
educational content and live technology and workflow demonstrations.
Around 7,000 unique
visitors attended the six features, which included Printeriors (printed interior and exterior décor), Print Make Wear
(garment printing and production), Colour L*A*B* (colour management), the Trend
Theatre (conference programme), FESPA Awards display and the World Wrap Masters
vehicle wrapping championship. Collectively, the features provided a
combination of creative displays, engaging speakers, guided tours and practical
The popularity of the
features was a reflection of the fact that one in three visitors said that
updating their industry knowledge was a focus for their visit.
its debut at FESPA Global Print Expo 2019 was Colour L*A*B*, a technology
showcase and supporting conference programme to help print service providers improve
colour management practices in their print businesses. A total of 917 visitors
took part in the dedicated expert tours, attended the conference sessions or
interacted with the feature. One in three of these were Owners or Directors, and
in keeping with FESPA’s international audience, visitors to Colour L*A*B* came
from a total of 68 countries.
Barbieri, CEO of Colour L*A*B* exhibitor Barbieri Electronic commented
on the success of the inaugural feature: “Colour L*A*B* was a good environment
to emphasise the importance of colour management in the digital print process.
The educational area of the feature was well cast with professionals and the
exhibitor area, which was made up of expert guided tours, provided visitors
with a good overview of the technologies involved. Our stand was positioned
next to Colour L*A*B* and we had a number of visitors come to speak to us from
the feature who were looking for deeper explanations and more information.”
Print Make Wear, which
returned to FESPA Global Print Expo for its second year, covered more floor
space compared with the first edition in 2018. The expanded feature and expert
guided tours achieved a 32% increase in attendance in 2019, with a total of 3,878
visitors including representatives from many prominent garment brands. Interest
in Print Make Wear reflects the fact that 26% of the wider FESPA audience were
interested in garment decoration and manufacturing.
Robin Sprong of Robin
Sprong Wallpaper Design visited Print Make Wear: “Print Make Wear was a really
interesting part of the show this year. It was really good to see the whole
process and production, you could see the material being loaded, printed and
all the design aspects of it. I think these days, everyone wants everything
instantly and I think Print Make Wear is a good example of showing just how
instantly you can get digitally printed clothes. I thought was a really good
part of the show.”
Other popular features at
this year’s event included Printeriors, which showcased a collection of
creative examples of printed décor for both interior and exterior applications,
using designs representing the elements, designed by illustrator Jasper
Goodall. Located next to Printeriors was the FESPA Awards showcase, a display
of the shortlisted entries to the 2019 Awards, illustrating a variety of
printed and non-printed effects and technologies. Over 2,000 visitors viewed
the Awards and Printeriors displays.
The World Wrap Masters
vehicle wrapping competition was once again a popular show feature, with 1,121
visitors watching competitors battle it out over the four days to be crowned
World Wrap Master.
Consistent with FESPA’s mission to support
print businesses with education and best practice guidance, the Trend Theatre
conference programme hosted daily seminars throughout the duration of the
exhibition with upwards of 300 attendees in total across the week, and several
standing room only sessions.
Sean Holt, Executive Director, FESPA comments:
“As part of our wide investment programme to support out community our visitor
features play an important part in any FESPA event, delivering added value to
visitors in those areas of the market where we see growing demand for
information and market intelligence. We’re delighted to see the success of
these events at the show and look forward to evolving them further as we
develop our plans for the 2020 Global Print Expo.”
The next FESPA Global Print Expo will take
place from 24 to 27 March 2020 at the IFEMA exhibition centre in Madrid, Spain.
For more information visit: www.fespa2020.com