Europe’s leading annual young
talent competition for packaging design - the Pro Carton Young Designers Award
- has received 461 entries, making this year’s competition the most widely
entered in its history.
Launched by the European Association of Carton and Cartonboard
Manufacturers in 2012 to celebrate innovative uses of cartonboard and to
promote sustainability in the packaging industry, students from 70 schools and
universities across 24 countries submitted entries.
Following a first round of judging, the jury, led by Satkar Gidda
(Marketing Director at international design company, Siebert Head), met in The
Hague to choose the finalists from prototypes in four categories:
Packaging for the food and
Packaging in other sectors
Creative cartons – using
cartonboard outside of packaging
Save the Planet: how
cartonboard can reduce or replace plastic
Other judges were senior representatives from the retail trade, a brand
owner, packaging design agencies and a carton converter. In total, 25 designs
were selected for the public vote in July with the 10 finalists being invited
to the European Carton Excellence Awards gala.
The winners will be announced at gala dinner at the ECMA Annual Congress
on 19 September in Malta, with the winner of each category receiving an
all-expense paid trip to the Stora Enso board mill in the Swedish forest as
well as practical training at AR Packaging.
Tony Hitchin, General Manager of Pro Carton said: “We’re absolutely
delighted that the Pro Carton Young Designer Award has become such a
well-established competition for new young talent in the packaging industry.
It’s incredible that entries have nearly tripled since the awards were revamped
“Brands must find ways to package products without damaging the
environment while minimising the use of irreplaceable resources. Using
cartonboard as a material supports a truly circular economy because it is
renewable, recyclable and biodegradable. It’s great to see that so many young
designers understand this idea and want to support our vision for cartons as
the ultimate solution to prevent packaging waste.”