X-Rite, Incorporated, a global leader in color science and technology, announces today that they are going one step further into a colorful future by appointing the company “Odak Kimya” as new sole distribution partner in Turkey. Odak Kimya becomes a unique partner being the sole distributor and certified service partner for all market segments in X-Rite Organization.
With this step X-Rite is making use of the 25 years’ experience of Odak, having their headquarters in Istanbul and a country-wide dealer network, which will highly benefit our valuable customers.
Effective January 2019, Odak Kimya will be serving a broad range of markets in which color accuracy and consistency are key components of the production process. In addition to their core domains: digital imaging, prepress, pressroom, photographic, creative and industrial businesses, Odak Kimya will also now expand their offering into color and appearance management for industrial and Automotive markets.
Antoine Preisig, General Manager EMEA at X-Rite, believes the focus on Turkey demonstrates X-Rite’s ongoing commitment to better serve the needs of this growing market.
“We remain resolute in our commitment to developing the best in class color management solutions where color is important and critical. The cooperation with Odak, and the creation of a dedicated and specialist team, ensures that X-Rite customers and partners get the world class service, product knowledge, responsiveness and understanding of local market conditions.”
Ayla Cuhadaroglu, General Manager at Odak Kimya, sees the benefits of the partnership for both end user and reseller customers alike.
“Odak’s proven distribution business model, offering X-Rite partners flexibility and efficiency, with local warehousing will ensure greater stock availability and faster delivery times. In addition, we will provide X-Rite customers with high quality customer service and technical support across the entire range of products."