Technology is constantly evolving and changing. While developments in technology are closely followed, investments are also required. Noting that the printing industry is in continuous technological development, Lidya Grup Sales Director Adem Oz said:
“It is no longer possible in our age to make an investment and then continue this investment for 10 years and 15 years. We have to develop our business by following technology closely. Those who follow the developments in technology closely differ from their competitors in many areas such as operating costs, product, and service quality, increase in production capacity and efficiency, and staying ahead of the competition. Therefore, while following the developments in technology, it is necessary to make the investments continuous.”
It is used by following the latest technology in the world
Stating that there is a high demand for the latest technology in the sector, Adem Oz said:
“In recent years, and especially in the last five years, investments in digital printing machines with the same technology as Europe have been made in Turkey. In particular, as digital printing, our customers in our country use the same cutting-edge technology as in Western Europe and America. The rate of digitalization in the printing industry has been increasing exponentially in the world and in our country in recent years. Now, in the traditional printing industry, digital is a must. In fact, digital printing and traditional printing systems are not competing technologies, but complementary technologies. In this sense, we continue to tell our customers about the added value of digital printing, its advantages, and how they can increase their profitability.”
Lidya Grup aims to double growth in dollars this year
Emphasizing that Lidya Grup has continued on its way by growing every year since the first year it was founded. Adem Oz announced that they aim to grow twice in dollars with the business partnerships and collaborations they have made or will do this year.
Continuing his speech by evaluating the last year and this year, Adem Oz said:
“The first quarter of 2022 started very quickly, then there was a strong performance above expectations, especially in the last quarter. If we evaluate the year 2022 in general, we have accomplished successful works and installed all of the Xerox, Epson, Efi, Sutec, and Kongsberg brands that we represent as Lidya Grup. Some investments postponed due to the pandemic will be realized last year, while others will be realized this year. This year, we will also continue our infrastructure investments in our company. As it is known, we use Sap global business software and we will continue to invest in new software solutions, call center team investment, and human resources within our group this year.”
Provides all technologies related to digital printing
Stating that Lidya Grup has Xerox, Epson, Efi, and Sutec digital printing machines and all technologies in the digital printing sector in its product family, Adem Oz said that they started to produce solutions on the digital finishing side with the Kongsberg investment at the beginning of 2022. Adem Oz, who gave information about the highlights of the last period, continued his speech as follows:
“Last year, Efi’s H30 model, which makes large format UV printing, was launched in the world and in our country. This product is a very suitable and effective product, especially for our country’s market. Compared to its previous model, it provides technical advantages in terms of speed and production capacity, and the investment cost is much more affordable. Along with this, the Epson V7000 was also launched. This is an unrivaled model in the world, and it prints in a wide color gamut of 10 colors, on hard substrates and flexible materials. This is actually a great and unique product that allows our customers to increase their profit margins by increasing the quality of their existing standard work and distinguishing it from the competition, by producing very specific works.
At the same time, Epson released a model that is harmless to health and can be easily produced and used in indoor applications with its R5010L resin-based paint in the world and Turkey in 2022. We have made the first uses in both the r and l series in 2022. At Xerox, the Versant 4100 and 280 models attracted great attention from our customers, especially in 2022. In 2022, we carried out installations at many different points, both for our existing customers and for new customers. Again, our Iridesse model, which has 8 colors on the Xerox side, became 9 colors in the color gamut together with fluorescent pink, and we shared its magnificent application practice with our customers. Apart from white, gold, silver, lacquer, and spot colors, fluorescent pink attracted a lot of attention. This year, an increase was observed in the sales of our 3 x 2-meter flatbed models, together with the latest technology print heads at Sutec. We have installed our new products under the roof of Sutec, Sutec DTF 3200, with dozens of customers, and expanded our product range on the textile side with DTF 3200. In the digital printing machines we represent, we always continue to emphasize high-quality stable printing. In addition, we started to produce solutions for digital finishing with the Kongsberg investment last year. Because, after printing on digital printing machines, there was a need for a finisher that could be cut differently in any desired media, in desired circulations, not cutting it with traditional methods. In that sense, we have completed our product range for our customers with Kongsberg. In the digital printing machinery sector, we are installing end-to-end switch solution machinery for companies of all sizes and in all sectors.
The first and only Digital Experience and Training Base in our country and in the EMEA region
Explaining that they have brought the Lidya Grup Digital Experience and Training Base, which is the first and only in Turkey and EMEA (Europe, Middle East, and Africa) region, to our country by breaking new ground in the sector, Adem Oz said:
“Our Digital Experience and Training Base, which started operating in May last year, is unique in our country and in the EMEA region. In this center, digital printing machines that we represent in different technologies are tested in different applications. When our customers visit, they are welcomed by our expert technical teams, they try toner-based, water-based, pigment, and UV technologies from 4 colors to 10 colors according to the type of media they use, and they see the optimum solutions. In the future, we plan to provide certain training to the operators of our investing customers, to certify their teams, and to ensure that they use the machines they have invested in under optimum conditions.”
