BR Printers, a print and marketing services provider, is thrilled to announce a groundbreaking advancement in the company’s technology portfolio. Its comprehensive in-house order management system and workflow, named Vue, is a testament to the company’s commitment to innovation. The visionary minds responsible for the creation of Vue are Adam Rothenberger, Vice President of Technology, and Shane Jones, Director of Data Engineering. “Vue represents the backbone of our operations, providing meticulous oversight throughout the production lifecycle,” states Adam Rothenberger.
Artificial intelligence (AI) and technological advancements in automation are reshaping industries and the print and packaging sector are no exception. For BR Printers, Vue seamlessly integrates with HP PrintOS Site Flow, which marks a significant technological advancement for the company, with its ability to provide real-time status updates on each print job. Continuous innovation is critical in making the analog-to-digital transformation a reality and is enabling more printers and converters to benefit from the digital transformation. Applications such as HP PrintOS Site Flow streamline and optimize BR Printers’ operations, making them more efficient and responsive to customer needs – managing entire workflows seamlessly, from job submission to delivery. Shane Jones said, “The seamless integration with HP PrintOS Site Flow symbolizes a huge leap in our digital transformation journey, ushering the company into a new era of production efficiency, redefining the landscape of our production workflow.”
For orders that originate outside of HP PrintOS Site Flow, Vue S2 Print Management Software enables operators to send orders to any device, dynamically imposing them on the fly from a centralized location. Adam Rothenberger said, “With one click, Vue intelligently leverages SKU attributes and metadata to select the most appropriate layout to ensure comprehensive utilization and to minimize wasted stock for every single device.”
Automation is an invaluable asset when it comes to the printing industry. As noted by Bob Raus, Category Manager for HP Indigo Americas, “At HP, we believe integration is the foundation of automation. With over a dozen freely available APIs and SDKs, HP has the largest portfolio of open and supported integration tools in the industry today. Bringing HP PrintOS Site Flow and Vue together delivers an exceptional level of production, a competitive differentiator, and delivers a tangible business advantage for BR Printers.”
The combination of Vue and HP PrintOS Site Flow builds upon the foundation of BR Printer’s in-house order management system, providing a stronger, unparalleled production workflow experience. As the company embraces this new era of innovation, they remain dedicated to delivering excellence and are passionate about ensuring the highest standards of quality and efficiency for every job and every client. In fact, as Adam Grodzki, HP PageWide Specialist for BR Printers added, “I am very excited for all BR Printers’ customers who will benefit directly from this ground-breaking technology. The market demand for short-run jobs continues to grow. Powered by the strategic fleet of HP PageWide digital inkjet presses, BR Printers introduces the next level of high-quality digital printing to the publishing industry across the US.” Whether it’s robotics, software, or AI, automation plays a fundamental role in allowing today’s companies to be productive, reliable, efficient, and profitable while navigating a highly competitive market. The partnership between BR Printers and HP marks another step forward in the automation landscape, delivering even greater levels of precision and efficiency.
