Gaming and esports in particular have experienced unprecedented growth in recent years, evolving from a niche hobby to a billion-dollar industry. In 2023 alone, the global esports market surpassed $1.6 billion and is projected to reach $3 billion by 2027, signalling a monumental shift in consumer preferences and entertainment consumption.
As the UK’s most awarded PC manufacturer, Chillblast stands as one of the leading players in this thriving ecosystem, providing high-performance gaming PCs and laptops to top-tier esports organisations like Fnatic and Williams’ F1 esports teams. But their impact extends beyond esports; Chillblast PCs and monitors are trusted worldwide, and utilised by leading private and public sector institutions like the Royal Air Force and The Ministry of Defence.
Empowering PC Personalisation with Roland DG
A contributing factor to Chillblast’s success story is their collaboration with Roland DG to elevate their PC design offerings. The partnership comes at a time when there’s a growing demand for personalised products, an area where Chillblast stands out as the leading PC manufacturer catering to this trend. Initially starting with the Roland DG VersaSTUDIO BN-20 printer, Chillblast recently added the TrueVIS SG3 Series large format inkjet printer to their internal line-up. This transition was fueled by rising customer demand for personalisation requiring larger-scale printing capabilities and the ability to sustain longer, unmanned print runs.
Dominic Starkey, CMO at Chillblast says, “Having full customisation over the exterior of a PC is something new to the market, and the feedback so far has been absolutely phenomenal.”
Before integrating Roland DG technology, Chillblast outsourced vinyl printing. However, the quality and consistency offered by Roland DG printers proved to be unparalleled. “With the TrueVIS SG3 Series, we can ensure perfect colour matches for every run, a critical factor when supplying batches of systems”, adds Starkey.
Enhanced efficiency and quality
The TrueVIS SG3 Series offers Chillblast a seamless integration of features that optimise efficiency and elevate output quality. With an intuitive 7″ LCD touchscreen control panel, even novice operators can effortlessly navigate settings and monitor print jobs. The automatic media gap adjustment feature saves valuable time and material by ensuring precise printing without manual intervention, catering to every size and shape of PC.
Equipped with FlexFire print heads and TR2 inks, the TrueVIS SG3 Series also delivers unmatched performance across Chillblast’s printing requirements. Whether it’s applying intricate decals, crafting captivating signs, or wrapping PCs with precision, the SG3 Series excels in producing vibrant, high-quality prints that captivate audiences. Its robust chassis and high-quality components ensure reliability and consistency, even in demanding production environments, thereby guaranteeing exceptional results with every print job.
To further enhance productivity, the TrueVIS SG3 Series is equipped with the Roland DG Connect App, providing Chillblast instant access to vital data about print jobs and device performance. This comprehensive monitoring tool empowers Chillblast to gain insights into their print operations, reduce downtime, and improve overall work efficiency. With the ability to calculate job costs and profits, Chillblast can make informed decisions to maximise profitability and minimise waste, ensuring optimal performance at every stage of production.
“Having the Roland DG Connect App is akin to having an additional set of hands at our disposal. It provides us with constant oversight of our printer operations, preemptively identifying and addressing any potential issues before they manifest,” Miles expresses.
Creating a competitive advantage
As Chillblast continues to champion esports at both professional and grassroots levels, their partnership with Roland DG remains instrumental in driving innovation, performance, and creativity in the gaming world.
Dominic Starkey remarks, “The integration of Roland DG printers has unmistakably set us apart from our competitors, and we eagerly anticipate unveiling more innovations alongside Roland DG in the years ahead.” Peering into the future, Chillblast is poised for additional dynamic partnerships with Roland DG, harnessing Roland DG’s state-of-the-art technology to uphold their position as the UK’s most awarded PC manufacturer.
